GREENSBORO, NC (CelebrityAccess) — Greensboro Coliseum Complex announced a partnership with Live Nation over a new multipurpose live entertainment venue, Piedmont Hall which will be located adjacent to the Coliseum.
Opening in September of this year, the 20,000-square-foot concert hall is the result of a $4 million renovation of a portion of the former Canada Dry bottling plant at the southern end of the Coliseum Complex campus.
“Our staff identified an opportunity in the Piedmont Triad marketplace for a multipurpose venue with a capacity of 2,300,” said Matt Brown, Greensboro Coliseum Complex managing director. “The renovation of the former Canada Dry warehouse was a natural setting to create a dynamic space that would have the flexibility to host a wide variety of events and complement White Oak Amphitheatre and our other facilities.”